Tiger Woods

Tiger Woods may have delayed his return to competition on the course, but that hasn’t stopped him from making moves off the course.

The 14-time major winner unveiled TGR on Monday, a new enterprise that “unites Tiger’s businesses within a single brand that reflects his vast experience in philanthropy, design, performance, partnerships, events and hospitality.”

The rebranding not only marks a shift away from the TW logo that has accompanied Woods’ business ventures for years but also, according to Woods, signals the beginning of a second chapter in Woods’ career as an athlete and a businessman.

“As I work toward returning to the sport I love, I’m also taking the next step in what I like to call Chapter 2: my evolution as a competitor off the course,” Woods wrote on his website. “I’ve spent nearly two years developing TGR with my team. And this is what we are about: the pursuit of excellence beyond all limits. I approach everything I do with a mindset to be the absolute best. The method I follow to get there is inspired by precision, with the end goal of elevating standards and the status quo. And I’m always striving for the kind of mastery that naturally results from focus and a willingness to keep learning.”

Woods’ current ventures include the Tiger Woods Foundation, whose name will not change; TGR Live, a non-profit events company that manages three PGA Tour tournaments and two events benefitting the foundation; TGR Design, a golf course design firm with several projects in development around the world; and The Woods Jupiter, a restaurant in Jupiter, Fla.

According to Fast Company, Woods will serve as chairman of the new company and plans to announce several new business projects in the coming months aimed at redefining his image beyond the golf course.

“I believe this is just the beginning,” Woods wrote. “As I enter this next chapter with TGR, I’m committed to building a legacy that goes beyond just me.”

Tiger Woods is not playing in the 2016 Masters.

On Friday night, the four-time Masters champion made the somewhat last-mintue announcement that he is still not healthy enough to compete.

“After assessing the present condition of my back, and consulting with my medical team, I’ve decided it’s prudent to miss this year’s Masters,” Woods said on his website.

“I’ve been hitting balls and training daily, but I’m not physically ready. I’ve said all along that this time I need to be cautious and do what’s best for my long-term health and career. Unfortunately, playing Augusta next week wouldn’t be the right decision. I’m absolutely making progress, and I’m really happy with how far I’ve come, but I still have no timetable to return to competitive golf.”

Woods hasn’t played competitively since finished tied for 10th at the Wyndham Championship in August. Seeking a berth in the FedEx Cup playoffs, Woods needed to win the event to extend his season.

That week in North Carolina, Woods complained what he thought was pain in his hip. However, when he visited his surgeon, Dr. Charles Rich, in Utah for a common visit after his PGA Tour season ended, it was determined the pain stemmed to an issue in the same spot on his back where he has a microdiscectomy performed in March 2014. Rather than trying to rehabilitate the injury, Woods chose surgery, a second microdiscectomy in September. A month later, Woods underwent a second back surgery.

In December at his Hero World Challenge in the Bahamas, Woods was sullen and lamented the lack of progress in his recovery, saying he struggled to do more than walk and rest on his couch and in his bed. He offered no timetable for his return or even when he could swing a golf club again.

“Pretty much everything beyond this will be gravy,” said Woods, who turned 40 on Dec. 30. “For my 20 years out here I think I’ve achieved a lot, and if that’s all it entails, then I’ve had a pretty good run. But I’m hoping that’s not it.”

After a report in late February claimed Woods had suffered a setback in his recovery, Woods tweeted a video of him gently hitting a 9-iron into a simulator with the caption “Progressing nicely.”

Since then, Woods or his agent Mark Steinberg haven’t offered an update on any further progress. However, at a news conference at the Houston-area Bluejack National, a course he designed, Woods said he was looking forward to getting back to competing on the PGA Tour.

Woods said he does intend to attend the annual Masters Champions Dinner on the Tuesday of tournament week.

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